

Welcome to Lidl as Official Fresh Food Partner
Lidl is a successful food retailer that operates around 12.350 stores in 31 countries, offering top-quality food and non-food products at the best price. As the Official Fresh Food Partner of the 29th IHF Men’s World Championship 2025, Lidl is promoting healthy nutrition and the responsibility to both customers and the planet. During the competition Lidl provides the players, referees and the media centre with fresh fruit and vegetables daily.
The history of Lidl in Handball
Lidl has been international handball partner since 2017 and is continuing this as the Official Fresh Food Partner of the IHF Men’s World Championship 2025. This will be the ninth consecutive year that Lidl has been involved in a major handball event. Through this partnership, Lidl will continue encouraging and promoting handball within Europe, as well as supporting everyone to live healthier, more active lifestyles in a sustainable way, for a better tomorrow. With this partnership, Lidl reaffirms its long-term commitment to health and conscious nutrition.
Lidl will support the tournament in Denmark and Croatia with Fresh Food that even meets the quality requirements of elite sportsman. Part of the successful cooperation between Lidl and international handball tournaments is the ‘Lidl Freshness Lounge’, a money can’t buy experience, where selected visitors get the chance to experience the game in a Lidl branded lounge with an extraordinary view as well as Fresh Food.
Further Information
If you want to learn more about Lidl and their different activities, please visit this Link.